Biggest Changes Ahead for Multifamily Seminar with Virgina Love

The multifamily industry is facing a major reset. Today’s renter is changing the game—driven by new expectations around convenience, transparency, and personalization. Leasing and marketing teams can no longer operate in silos; success now depends on a fully aligned strategy that speaks to the renter journey from first click to signed lease. At the same time, economic uncertainty and waning consumer confidence are creating headwinds across markets, slowing demand and extending decision timelines. This session explores how shifting renter behavior, market volatility, and evolving technology are reshaping multifamily and what operators must do now to stay competitive in a changing landscape.